Job Description: Marketing Executive

Position Overview

We are seeking an experienced and innovative Marketing Executive to lead the marketing efforts for our institution. The ideal candidate will be responsible for developing, executing, and monitoring marketing strategies to enhance brand visibility, promote courses, and drive student enrollments. This role involves both digital and offline marketing activities, event coordination, and team leadership.

Key Responsibilities

Strategic Planning and Execution

1. Marketing Strategy Development:

   • Design and implement comprehensive marketing strategies aligned with institutional goals.
   • Analyze market trends, competitors, and target audience preferences to optimize campaigns.

2. Brand Building:

   • Strengthen the institute's brand identity through consistent messaging and creative campaigns.
   • Ensure all marketing materials reflect the brand ethos and standards.

3. Course Promotion:

   • Develop campaigns to highlight key courses and programs offered.
   • Collaborate with the admissions team to align promotional activities with enrollment goals.

Campaign Management

1. Digital Marketing:

   • Oversee online campaigns, including social media, SEO/SEM, email marketing, and content marketing.
   • Monitor and analyze digital performance metrics and optimize strategies.

2. Offline Marketing:

   • Organize outdoor campaigns, such as exhibitions, stalls, and roadshows, to create awareness.
   • Identify strategic locations and partnerships for offline promotions.

3. Events and Outreach:

   • Plan and execute events like open houses, workshops, and educational fairs.
   • Represent the institution at community and industry events.

Team Leadership and Coordination

1. Team Management:

   • Lead the marketing team, providing guidance, training, and motivation.
   • Delegate responsibilities and ensure timely completion of tasks.

2. Cross-Department Collaboration:

   • Work closely with admissions, faculty, and administrative teams to support overall objectives.
   • Coordinate with external agencies and vendors for creative and media services.

Budgeting and Reporting

1. Budget Management:

   • Prepare and manage the marketing budget, ensuring cost-effective strategies.
   • Track spending and provide periodic financial reports.

2. Performance Analysis:

   • Measure the success of campaigns through data-driven metrics.
   • Present insights and improvement plans to senior management.

Candidate Expectations

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• Professional certifications in digital marketing or brand management are a plus.

Experience

• 2+ years of experience in marketing.
• Proven track record of successful campaigns and team leadership.

Skills and Competencies

1. Marketing Expertise:

   • In-depth knowledge of digital marketing tools and offline promotional techniques.
   • Ability to create impactful marketing campaigns across platforms.

2. Leadership:

   • Strong team management and motivational skills.
   • Ability to foster collaboration and drive results within a team.

3. Analytical Skills:

   • Proficient in analyzing market trends and campaign performance metrics.

4. Creativity and Innovation:

   • Develop fresh, engaging ideas to capture the target audience.

5. Communication:

   • Excellent verbal and written communication skills.
   • Strong presentation skills to convey strategies and results to stakeholders.

Personality Traits

• Strategic thinker with a proactive approach.
• Results-driven and resourceful.
• Adaptable to changing market dynamics and institutional needs.

Other Requirements

• Proficiency in marketing tools and software, such as Google Analytics, CRM platforms, and social media schedulers.
• Willingness to travel to events and promotional activities.