Marketing Officer – Bajaj Capital at Bajaj Capital

Job Description

About the Role

Bajaj Capital is seeking a Marketing Officer to support customer acquisition, local marketing initiatives, and business growth in financial services. The role combines campaign execution, lead generation, relationship building, and coordination with sales teams to connect prospective customers with relevant financial products and services.

This position is suitable for a marketing professional with 1–3 years of experience, preferably in financial services, banking, insurance, or a customer-focused sales environment. The proposed role is full-time and office-based, with local travel for outreach activities as required; final arrangements should be confirmed during recruitment.

Freshers can apply.

Key Responsibilities

• Plan and execute local marketing campaigns, customer outreach activities, and lead-generation initiatives.

• Identify prospective customers through referrals, events, corporate outreach, and approved digital channels.

• Coordinate with sales and relationship management teams to qualify leads, schedule appointments, and support timely follow-ups.

• Organize promotional events, financial awareness sessions, and customer engagement activities.

• Explain approved product information clearly and refer customers to appropriately authorized professionals for financial advice.

• Maintain accurate customer interactions, campaign records, and lead status updates in CRM systems.

• Track campaign performance, lead quality, conversion rates, and marketing expenditure, and recommend improvements.

• Monitor local market trends, customer needs, and competitor activity to identify growth opportunities.

• Ensure marketing communications follow brand guidelines, customer consent requirements, and applicable financial-services compliance standards.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Commerce, or a related discipline.

• 1–3 years of relevant experience in marketing, lead generation, business development, or financial-services sales.

• Working knowledge of customer acquisition, promotional campaigns, and lead qualification.

• Basic understanding of investment and insurance products, with a commitment to accurate and responsible communication.

• Strong verbal communication, presentation, interpersonal, and relationship-building skills.

• Proficiency in Microsoft Excel, PowerPoint, and CRM or lead-management tools.

• Ability to manage multiple activities, collaborate with sales teams, and work toward measurable business targets.

• Willingness to participate in field marketing activities and local travel when required.

Nice to Have

• MBA or postgraduate qualification in Marketing or Finance.

• Previous experience in banking, financial services, insurance, or investment distribution.

• Exposure to social media campaigns, email marketing, and campaign analytics.

• Relevant NISM certification or other financial-services training appropriate to the assigned responsibilities.

• Experience coordinating corporate outreach, referral networks, or community events.

What We Offer

• Suggested annual salary: ₹3,00,000–₹5,50,000, depending on experience and role scope; the final package is subject to employer confirmation.

• Opportunity to gain practical exposure to financial-services marketing and customer acquisition.

• Cross-functional collaboration with sales and relationship management professionals.

• Scope to build campaign management, customer engagement, and business development capabilities.

• Any incentives, training programs, benefits, and progression opportunities will be confirmed during the hiring process.

Skills

About Bajaj Capital

Conversation with Gemini about bajaj capital Bajaj Capital is one of India’s oldest financial advisory, investment planning, and wealth management companies. Established in 1964 by K.K. Bajaj, it operates as an independent distributor of a wide range of financial and investment products.

Location

Berhampur, Odisha, India

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